As a travel marketer, these visits to your site mean you can connect directly with your customers.

For example, United Airlines said they spent more to encourage going direct so they could control the messaging around COVID-19 guidelines. Travel brands’ websites have improved over the past year, as many airlines, hotels, destinations, and attractions spent the time to improve their digital experiences during the pandemic. Online Travel Agencies (OTAs) remained relatively unchallenged over the past few years, but the shift of the market share to more direct bookings due to lost trust caused OTAs in Asia like Expedia and Agoda to lose as much as 40% of the market share. Not only are travelers doing their research directly on property websites, they're making more direct bookings as well, as booking on third-party sites throughout COVID-19 posed problems with flexibility around cancellations, refunds, and the like. Their booking rates are similar to 2019, but their searches are far higher than 2019,” says Amber Kuo, director of travel insights at Sojern. “People really want to get out there, they are searching and booking. With the increase in holiday travel searches, Black Friday, Cyber Monday, & Travel Tuesday deals can help drive those searches into bookings. However, while people are more eager than ever to travel, they are slower to book due to various uncertainties that come with the pandemic and destination restrictions. They want to know all of the details of where they are staying and feel safe booking travel.

Visits directly to property websites have increased as travelers are more cautious and doing their research and due diligence. Hotel bookings remained at similar levels to 2019, until cases began rising again. In 2021, holiday hotel searches shot up far beyond 2019 levels. Make sure to download the full holiday insights report here.The chart above indicates good news for travel intent–people are searching a lot. However, Only 7% said they do not plan to shop in-store at all, compared with 34% who plan on visiting 5 or more stores this year.Īccording to the holiday insights in 2020, the graph below answers the question of how many brick-and-mortar retailers shoppers expect to visit to purchase holiday gifts this Christmas. Shoppers say they’re planning to increase their use of online shopping and pickup/delivery services, traditional in-store shopping remains crucial. Along with 0% who didn’t make any holiday purchases last year.Ĭheck the latest Christmas insights in 2020 here.Besides 7% said they’re likely to spend less.

83% are more likely to spend about the same.

When shoppers were asked if they will spend more on holiday shopping in 2020, these are their answers This year, it is necessary to understand how the uncertainties of the COVID-19 pandemic are influencing those plans.Īccording to the holiday insights in 2020, the main question is will the pandemic have any impact on holiday shopping at all? and the answer is yes, as 65% of shoppers said that their shopping this holiday season will definitely change in some way as a result of the COVID-19 outbreak.Īccording to the chart, only 35% of shoppers said that their holiday shopping will not change. Thousands of shoppers were surveyed to better understand their holiday plans and expectations. Will the Pandemic Have Any Impact on Holiday Shopping at All? In this holiday insights report in 2020, we will answer any questions about brands, and shoppers. Even as everyday people wear masks outside, social distance from their friends, and work remotely many are still planning to make this holiday season a special respite from the stress and confusion of 2020.

Holiday insights